The Power of Cultural Return on Investment (cROI)| Click Here to Learn More
In this month’s post, we explore how Gen Z multicultural drinkers (LDA 21+) are re-engaging with alcoholic beverages (which we define as spirits, beer, RTDs, wine, and hard seltzers). We uncover their reasons for drinking, their precautions, the economic factors at...
At Flowers Communications Group, we’ve spent decades studying what truly moves multicultural consumers — and what drives them away. The verdict is clear: beauty, cosmetics, and wellness brands that treat inclusivity as a moment rather than a mandate are losing ground...
Meeting the Business Needs of a Powerful, Growing Segment This month, we have provided some tips and insights on how financial services brands can authentically connect with and engage multicultural consumers through culturally nuanced strategies and...
This Women’s History Month, we're celebrating the unstoppable force of multicultural women—who collectively wield $4.5 trillion in buying power and are driving culture, commerce, and innovation. From setting trends in beauty and tech to leading in luxury and viral...
CHICAGO (February 26, 2025) – Flowers Communications Group (FCG), an award-winning integrated marketing communications firm with more than a 30-year track record of creating thoughtful, relevant, and stable connections and experiences for brands, nonprofit...
As we look ahead to 2025, we see multicultural marketing as even more of a business imperative, shaped by growing multicultural demographics, emerging technologies, and the need to ensure authentic representation. Leading brands understand the importance of a...