In the lens of marketing and communications, intersectionality recognizes the overlapping identities that make up audiences. Explore industry best practices while learning how intersectionality affects consumer engagement.
Insights
Expert insights into innovation strategy and how branding drives value for businesses.
Category: FCG Insights
Women Inspire Chicago! w/ Jasmine Flowers Mazyck
The iHeartMedia Women Inspire podcast delivers inspiring conversations with some of Chicago's top women executives to the ears of ambitious listeners. In their latest episode, iHeartChicagos’, Angela Ingram gets personal with Jasmine Flowers Mazyck. Managing Director...
Five Moments that Elevated Women’s Sports Growth
Women’s sports are drawing unprecedented viewership, with events like the Olympics showcasing their global appeal and dominance. As women’s sports continue to break records and push boundaries, they offer brands a unique and profitable avenue to connect with...
Muck Rack State of PR Panel featuring Nicole Flowers, VP of Media Relations Services
Three Takeaways from the State of PR Panel Yesterday’s PR is not today’s PR. As a business imperative it’s important that our internal teams, our clients, and their teams reflect the world that we live in. Tying PR activities to business objectives and...
Beyoncé’s Marketing Genius: A Case Study in Diverse Representation
In a surprising yet embraced turn of events in 2024, Black artists have surged to the top of the Country genre music charts with Beyoncé's March 29 release of 'Cowboy Carter' propelling that shift. As we commemorate Black Music Month, this rapid transition...
Navigating Cultural Exchange: Exploring the Fine Line Between Appreciation and Appropriation in Asian American, Native Hawaiian, and Pacific Islander Cultures
As we enter AANHPI (Asian American, Native Hawaiian, and Pacific Islander) Heritage Month, it's a time to honor the vibrant diversity within this community while also providing vital education on navigating the delicate balance between appreciation and appropriation....
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