5 Insights to Crafting Connections with Black Audiences — for Multicultural Marketers Marginalized communities seek authentic representation from brands that make them feel seen, heard, and respected. Black audiences are looking for brands that peel back the layers to...
In the lens of marketing and communications, intersectionality recognizes the overlapping identities that make up audiences. Explore industry best practices while learning how intersectionality affects consumer engagement.
The iHeartMedia Women Inspire podcast delivers inspiring conversations with some of Chicago's top women executives to the ears of ambitious listeners. In their latest episode, iHeartChicagos’, Angela Ingram gets personal with Jasmine Flowers Mazyck. Managing Director...
Women’s sports are drawing unprecedented viewership, with events like the Olympics showcasing their global appeal and dominance. As women’s sports continue to break records and push boundaries, they offer brands a unique and profitable avenue to connect with...
Three Takeaways from the State of PR Panel Yesterday’s PR is not today’s PR. As a business imperative it’s important that our internal teams, our clients, and their teams reflect the world that we live in. Tying PR activities to business objectives and...
In a surprising yet embraced turn of events in 2024, Black artists have surged to the top of the Country genre music charts with Beyoncé's March 29 release of 'Cowboy Carter' propelling that shift. As we commemorate Black Music Month, this rapid transition...
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