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From Activation to Belonging: How Experiential Marketing Creates Lasting Consumer Connections
Summer is in full swing, and our FLOW-ers have been busy bringing brands to life through cultural festivals, community events and experiential activations across the country. From McDonald's FIFA programming to Kingsford's Greek Picnic activations, Illinois Lottery...
Technological Trust for a New Age: Multicultural consumers Navigating the A.I Landscape
Artificial intelligence has sparked relentless conversations across nearly every industry — and for good reason. Questions and concerns around ethics, sustainability, bias, and the future of employment have come from all sides. Some view AI with deep skepticism....
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From Activation to Belonging: How Experiential Marketing Creates Lasting Consumer Connections
Summer is in full swing, and our FLOW-ers have been busy bringing brands to life through cultural festivals, community events and experiential activations across the country. From McDonald's FIFA programming to Kingsford's Greek Picnic activations, Illinois Lottery...
Technological Trust for a New Age: Multicultural consumers Navigating the A.I Landscape
Artificial intelligence has sparked relentless conversations across nearly every industry — and for good reason. Questions and concerns around ethics, sustainability, bias, and the future of employment have come from all sides. Some view AI with deep skepticism....
The New Generation Behind the Sips: Engaging Gen Z Multicultural Drinkers on Their Terms
In this month’s post, we explore how Gen Z multicultural drinkers (LDA 21+) are re-engaging with alcoholic beverages (which we define as spirits, beer, RTDs, wine, and hard seltzers). We uncover their reasons for drinking, their precautions, the economic factors at...
The Inclusion Imperative: Moving Beauty and Wellness Brands from Checkbox Diversity to Culturally Intelligent Branding
At Flowers Communications Group, we’ve spent decades studying what truly moves multicultural consumers — and what drives them away. The verdict is clear: beauty, cosmetics, and wellness brands that treat inclusivity as a moment rather than a mandate are losing ground...
Flowers Communications Group Opens Atlanta Office, Establishing Strategic Hub in a National Epicenter of Cultural Influence
The award-winning agency expands its footprint and advances the next phase of growth to mark its 35th anniversary. Flowers Communications Group (FCG), an award-winning integrated marketing communications firm headquartered in Chicago, today announced its expansion...
The Rise of Multicultural Women Entrepreneurs
Meeting the Business Needs of a Powerful, Growing Segment This month, we have provided some tips and insights on how financial services brands can authentically connect with and engage multicultural consumers through culturally nuanced strategies and...