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Beyoncé’s Marketing Genius: A Case Study in Diverse Representation
In a surprising yet embraced turn of events in 2024, Black artists have surged to the top of the Country genre music charts with Beyoncé’s March 29 release of ‘Cowboy Carter’ propelling that shift. As we commemorate Black Music Month, this rapid transition in pop culture underscores the imperative need for media, entertainment, and marketers to move beyond common typecasting, and rather, lean into the cultural roots of diverse populations…
Navigating Cultural Exchange: Exploring the Fine Line Between Appreciation and Appropriation in Asian American, Native Hawaiian, and Pacific Islander Cultures
Delve into the complexities of navigating appreciation versus appropriation within the AANHPI community. With the rapid expansion and significant purchasing power of this growing population, we provide actionable guidelines and valuable insights for brands looking to execute culturally competent marketing strategies.
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Beyoncé’s Marketing Genius: A Case Study in Diverse Representation
In a surprising yet embraced turn of events in 2024, Black artists have surged to the top of the Country genre music charts with Beyoncé's March 29 release of 'Cowboy Carter' propelling that shift. As we commemorate Black Music Month, this rapid transition...
Navigating Cultural Exchange: Exploring the Fine Line Between Appreciation and Appropriation in Asian American, Native Hawaiian, and Pacific Islander Cultures
As we enter AANHPI (Asian American, Native Hawaiian, and Pacific Islander) Heritage Month, it's a time to honor the vibrant diversity within this community while also providing vital education on navigating the delicate balance between appreciation and appropriation....
The Economic Impact of the Pink Tax on Multicultural Women
Imagine going to the store to buy a razor and learning it costs 29% more because it’s pink. If you feel blindsided by this, you’re experiencing what women go through daily because of the Pink Tax. A tax stunting the economic growth of women and disproportionately...
Diversity in Leadership: If Not Now, When?
In recent years, many companies worldwide have made strides in prioritizing diversity, equity, and inclusion (DE&I) within their organizational frameworks. From implementing inclusive hiring practices to fostering diverse work environments, businesses have...
The Distinctions and Interconnectivity of DE&I and Multicultural Marketing: Diversity Media’s Inclusive Voice Interview with the leaders of Flowers Communications Group
Pam McElvane, host of WCPT radio’s Inclusive Voice, interviews leaders of Flowers Communications Group to discuss the current DE&I environment, explore the nuances between DE&I and multicultural marketing and how FCG has pioneered and transcended multicultural...
Flowers Communications Group Continues to Disrupt the Marketing and Communications Industry
Flowers Communications Group was founded by Michelle Flowers Welch in 1991 and the agency is entering its 33rd year… the recognition the company has received says that it has remained true to its mission, which is to reach and respect diverse audiences [pdf-embedder...