The Power of Cultural Return on Investment (cROI)| Click Here to Learn More
This month, FCG is proud to celebrate Hispanic Heritage Month by discussing how we, as marketers, can create touchpoints with this community—driving engagement and connection through activations, resonant branding, and an understanding of the vast heritage across...
In a surprising yet embraced turn of events in 2024, Black artists have surged to the top of the Country genre music charts with Beyoncé's March 29 release of 'Cowboy Carter' propelling that shift. As we commemorate Black Music Month, this rapid transition...
Key moments in time, such as Global Diversity Awareness Month, Hispanic Heritage Month, Pride Month, and Black History Month, hold immense significance and provide a platform for celebrating and acknowledging the rich tapestry of the human experience while fostering...
Fresh off the heels of Mental Health Awareness Month, when there was a plethora of programming, news, and initiatives uplifting the importance of mental health, it is critical to continue the conversation beyond this dynamic key moment in time, especially for...
The pandemic forced us all to rethink what work-life balance means by way of stay-at-home orders, remote schooling and work-from-home schedules. This “new normal” required our work and personal lives to become more intertwined than ever before. While the...
How the NCAA Dropped the Ball on Their Road to Redemption and Lessons Learned. Gender inequities persist within the sports industry. These problems are not only visible at the collegiate level, they are also evident at the professional and even Olympic levels within...