Expert insights into innovation strategy and how branding drives value for businesses.

Back-to-School with HBCU and Multicultural Consumers HBCUs are constantly in the news and top of mind for multicultural college students. While they serve only about 3% of college students in the U.S., a UNCF study found HBCUs produce nearly 16% of all Black graduates...

Summer is in full swing, and our FLOW-ers have been busy bringing brands to life through cultural festivals, community events and experiential activations across the country. From McDonald's FIFA programming to Kingsford's Greek Picnic activations, Illinois Lottery...