Expert insights into innovation strategy and how branding drives value for businesses.

In this month’s post, we explore how Gen Z multicultural drinkers (LDA 21+) are re-engaging with alcoholic beverages (which we define as spirits, beer, RTDs, wine, and hard seltzers). We uncover their reasons for drinking, their precautions, the economic factors at...

At Flowers Communications Group, we’ve spent decades studying what truly moves multicultural consumers — and what drives them away. The verdict is clear: beauty, cosmetics, and wellness brands that treat inclusivity as a moment rather than a mandate are losing ground...