In the lens of marketing and communications, intersectionality recognizes the overlapping identities that make up audiences. Explore industry best practices while learning how intersectionality affects consumer engagement.
The Inclusion Imperative: Moving Beauty and Wellness Brands from Checkbox Diversity to Culturally Intelligent Branding
At Flowers Communications Group, we’ve spent decades studying what truly moves multicultural consumers — and what drives them away. The verdict is clear: beauty, cosmetics, and wellness brands that treat inclusivity as a moment rather than a mandate are losing ground...
