Insights
Expert insights into innovation strategy and how branding drives value for businesses.
Featured
Leading With Legacy: WVON Morning Show Interview with Michelle Flowers Welch
Our fearless leader, CEO and Founder Michelle Flowers Welch, took the spotlight on the Rufus Williams Show on WVON 1690AM during a special 'Presidents Week' series. Listen in to hear Michelle share her North Carolina roots, delve into the inspiration behind Flowers...
Championing Inclusivity and Representation Yearlong in Marketing
Key moments in time, such as Global Diversity Awareness Month, Hispanic Heritage Month, Pride Month, and Black History Month, hold immense significance and provide a platform for celebrating and acknowledging the rich tapestry of the human experience while fostering...
Latest
Flowers Communications Group Continues Its Award-Winning Momentum with New Industry Accolades
FOR IMMEDIATE RELEASE Flowers Communications Group Continues Its Award-Winning Momentum with New Industry Accolades Multicultural Integrated Marketing Communications Firm Earns Top Honors in Its 32nd Year in Business Flowers...
Championing Inclusivity and Representation Yearlong in Marketing
Key moments in time, such as Global Diversity Awareness Month, Hispanic Heritage Month, Pride Month, and Black History Month, hold immense significance and provide a platform for celebrating and acknowledging the rich tapestry of the human experience while fostering...
Why PR and Marketing Pros Should Pay Attention to the Aftermath of Supreme Court’s Affirmative Action Ruling
When the Supreme Court ruled against affirmative action in college admissions, the decision stunned communities of color and their allies — people who have been invested in ensuring there’s a level playing field for those who have been historically marginalized and...
Mental Health Awareness: Tips to Consider Yearlong
Fresh off the heels of Mental Health Awareness Month, when there was a plethora of programming, news, and initiatives uplifting the importance of mental health, it is critical to continue the conversation beyond this dynamic key moment in time, especially for...
Not Your Father’s Father’s Day: How Brands Are Helping to Change Perception
For many countries across the globe, the third Sunday in June marks a day to celebrate dad: Father’s Day. This key moment in time is an opportunity to celebrate and honor the hard work, love, and dedication that dads put into raising their children and in being a...
Motherhood & Work-Life Balance: Navigating In-Person Work in a Post-Pandemic World
The pandemic forced us all to rethink what work-life balance means by way of stay-at-home orders, remote schooling and work-from-home schedules. This “new normal” required our work and personal lives to become more intertwined than ever before. While the...