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Motherhood & Work-Life Balance: Navigating In-Person Work in a Post-Pandemic World
The pandemic forced us all to rethink what work-life balance means by way of stay-at-home orders, remote schooling and work-from-home schedules. This “new normal” required our work and personal lives to become more intertwined than ever before. While the...
The Next 32: Celebrating FCG’s 32 Years in Business
This month, Flowers Communications Group marks its 32nd year in business. It’s a remarkable feat for a Black- and woman-owned and founded agency, one that has beat the odds for success and longevity. Data from the Bureau of Labor Statistics shows that...
Disability Inclusion in DE&I: The Need for More Inclusivity of a Population Often Ignored
Photo Credit: Ascension St. John (video created by Flowers Communications Group’s creative studio, Greenhouse) The social justice movement of 2020 invigorated brands to issue Diversity, Equity and Inclusion (DE&I) statements, make commitments through signed...
March Madness or March for Gender Equality?
How the NCAA Dropped the Ball on Their Road to Redemption and Lessons Learned. Gender inequities persist within the sports industry. These problems are not only visible at the collegiate level, they are also evident at the professional and even Olympic levels within...
What Women Want from Marketers
You’d think that by 2023 marketers would have a grip on what women want. And while some may find it difficult to believe, what most women want is to be heard, seen, and authentically represented. According to our client Nielsen, by 2028, women will own 75% of...
Black History Month 2023: Celebrating and Giving Back to the Black Community
During Black History Month, our awareness of what brands are doing in the marketplace is heightened. First of all, we strongly believe that it’s never a time to be MIA. All brands should in some way recognize and honor this key moment in time. While we recommend...