For many countries across the globe, the third Sunday in June marks a day to celebrate dad: Father’s Day. This key moment in time is an opportunity to celebrate and honor the hard work, love, and dedication that dads put into raising their children and in being a...
Insights
Expert insights into innovation strategy and how branding drives value for businesses.
Category: FCG Insights
Disability Inclusion in DE&I: The Need for More Inclusivity of a Population Often Ignored
Photo Credit: Ascension St. John (video created by Flowers Communications Group’s creative studio, Greenhouse) The social justice movement of 2020 invigorated brands to issue Diversity, Equity and Inclusion (DE&I) statements, make commitments through signed...
What Women Want from Marketers
You’d think that by 2023 marketers would have a grip on what women want. And while some may find it difficult to believe, what most women want is to be heard, seen, and authentically represented. According to our client Nielsen, by 2028, women will own 75% of...
Multicultural Marcom Hits and Misses in 2022
As an agency that specializes in multicultural marketing, we always have a keen eye on the marketplace. The buying power of multicultural consumers is more than $4.8 trillion according to the Selig Center for Economic Growth, and we continue to drive trends in...
How Brands Can Celebrate Kwanzaa with Authenticity and Purpose
Kwanzaa, a seven-day festival which was recently observed on December 26 – January 1, offers brands another culturally-relevant opportunity to celebrate and honor the Black experience in authentic, meaningful ways. A recent study by Public Policy...
How FCG Has Helped Shape Black History Through Responsible PR Campaigns
Before the phrase “diversity, equity and inclusion” became part of the lexicon, Flowers Communications Group was part of the vanguard, leading the way to help government agencies, corporations and nonprofits communicate with multicultural communities in a culturally...
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