Insights
Expert insights into innovation strategy and how branding drives value for businesses.
Featured
Purpose-Driven HBCU Partnerships: Fostering Authenticity and Impact
HBCUs are at the heart of Black culture, shaping American art, music, and lifestyle for generations. This piece explores impactful ways for brands to engage authentically with these institutions by celebrating and supporting their rich culture and influence. Discover meaningful strategies to connect with multicultural GenZers and broaden your reach.
Nielsen Power Chat featuring Jasmine Flowers Mazyck, Managing Director
Tune into Nielsen’s Webinar Power Chat discussing how agencies are using data and insights to craft campaigns that resonate with Black audiences featuring our Managing Director, Jasmine Flowers Mazyck.
Latest
Purpose-Driven HBCU Partnerships: Fostering Authenticity and Impact
HBCUs are at the heart of Black culture, shaping American art, music, and lifestyle for generations. This piece explores impactful ways for brands to engage authentically with these institutions by celebrating and supporting their rich culture and influence. Discover...
Nielsen Power Chat featuring Jasmine Flowers Mazyck, Managing Director
5 Insights to Crafting Connections with Black Audiences — for Multicultural Marketers Marginalized communities seek authentic representation from brands that make them feel seen, heard, and respected. Black audiences are looking for brands that peel back the layers to...
The Importance of Recognizing Intersectionality in Multicultural Marketing
In the lens of marketing and communications, intersectionality recognizes the overlapping identities that make up audiences. Explore industry best practices while learning how intersectionality affects consumer engagement.
Women Inspire Chicago! w/ Jasmine Flowers Mazyck
The iHeartMedia Women Inspire podcast delivers inspiring conversations with some of Chicago's top women executives to the ears of ambitious listeners. In their latest episode, iHeartChicagos’, Angela Ingram gets personal with Jasmine Flowers Mazyck. Managing Director...
Five Moments that Elevated Women’s Sports Growth
Women’s sports are drawing unprecedented viewership, with events like the Olympics showcasing their global appeal and dominance. As women’s sports continue to break records and push boundaries, they offer brands a unique and profitable avenue to connect with...
Muck Rack State of PR Panel featuring Nicole Flowers, VP of Media Relations Services
Three Takeaways from the State of PR Panel Yesterday’s PR is not today’s PR. As a business imperative it’s important that our internal teams, our clients, and their teams reflect the world that we live in. Tying PR activities to business objectives and...