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Expert insights into innovation strategy and how branding drives value for businesses.
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Multicultural IMC Trends Hit List
As we look ahead to 2025, we see multicultural marketing as even more of a business imperative, shaped by growing multicultural demographics, emerging technologies, and the need to ensure authentic representation. Leading brands understand the importance of a...
Multicultural Influencers and Their Role in Shaping Black Friday Trends
Multicultural influencers are redefining Black Friday marketing, granting brands entry into new sectors, and bridging cultural gaps amongst diverse audiences. From leveraging cultural authenticity to crafting impactful campaigns, discover how brands can harness the power of multicultural influencers to create Black Friday strategies that maximize engagement.
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Multicultural IMC Trends Hit List
As we look ahead to 2025, we see multicultural marketing as even more of a business imperative, shaped by growing multicultural demographics, emerging technologies, and the need to ensure authentic representation. Leading brands understand the importance of a...
Multicultural Influencers and Their Role in Shaping Black Friday Trends
Black Friday Marketing: Leveraging Multicultural Influencers to Drive Success Black Friday has evolved from a national shopping event into a global phenomenon, creating opportunities for brands to connect with diverse audiences in innovative ways. With the rise...
Navigating Nuances: The Complexity of Marketing to the U.S. Latino Audience
When discussing the Latino demographic in the U.S., we’re not talking about a uniform, easily categorized group. With over 65.2 million Latinos in the country, representing more than 20 nations from Latin America and the Caribbean, this is a deeply diverse population....
Purpose-Driven HBCU Partnerships: Fostering Authenticity and Impact
HBCUs are at the heart of Black culture, shaping American art, music, and lifestyle for generations. This piece explores impactful ways for brands to engage authentically with these institutions by celebrating and supporting their rich culture and influence. Discover...
Nielsen Power Chat featuring Jasmine Flowers Mazyck, Managing Director
5 Insights to Crafting Connections with Black Audiences — for Multicultural Marketers Marginalized communities seek authentic representation from brands that make them feel seen, heard, and respected. Black audiences are looking for brands that peel back the layers to...
The Importance of Recognizing Intersectionality in Multicultural Marketing
In the lens of marketing and communications, intersectionality recognizes the overlapping identities that make up audiences. Explore industry best practices while learning how intersectionality affects consumer engagement.