Insights
Expert insights into innovation strategy and how branding drives value for businesses.
Featured
Multicultural Women Dominate the Market
This Women’s History Month, we’re celebrating the unstoppable force of multicultural women—who collectively wield $4.5 trillion in buying power and are driving culture, commerce, and innovation. From setting trends in beauty and tech to leading in luxury and viral culture, they are not just influencing the market—they are the market. Read on to see why brands must FLOW with her—or risk falling behind.
Flowers Communications Group Announces the Appointment of Two Managing Partners, A Milestone in the Agency’s Legacy
Flowers Communications Group is entering an exciting new chapter with the announcement that Jasmine Flowers Mazyck and Brinton Flowers have been named managing partners. This milestone marks a significant moment in the agency’s legacy, reinforcing its commitment to growth and innovation. As the firm continues to expand its integrated marketing communications services, these leadership appointments signal a bold step forward in its evolution.
Latest
Multicultural Women Dominate the Market
This Women’s History Month, we're celebrating the unstoppable force of multicultural women—who collectively wield $4.5 trillion in buying power and are driving culture, commerce, and innovation. From setting trends in beauty and tech to leading in luxury and viral...
Flowers Communications Group Announces the Appointment of Two Managing Partners, A Milestone in the Agency’s Legacy
CHICAGO (February 26, 2025) – Flowers Communications Group (FCG), an award-winning integrated marketing communications firm with more than a 30-year track record of creating thoughtful, relevant, and stable connections and experiences for brands, nonprofit...
Multicultural IMC Trends Hit List
As we look ahead to 2025, we see multicultural marketing as even more of a business imperative, shaped by growing multicultural demographics, emerging technologies, and the need to ensure authentic representation. Leading brands understand the importance of a...
Multicultural Influencers and Their Role in Shaping Black Friday Trends
Black Friday Marketing: Leveraging Multicultural Influencers to Drive Success Black Friday has evolved from a national shopping event into a global phenomenon, creating opportunities for brands to connect with diverse audiences in innovative ways. With the rise...
Navigating Nuances: The Complexity of Marketing to the U.S. Latino Audience
When discussing the Latino demographic in the U.S., we’re not talking about a uniform, easily categorized group. With over 65.2 million Latinos in the country, representing more than 20 nations from Latin America and the Caribbean, this is a deeply diverse population....
Purpose-Driven HBCU Partnerships: Fostering Authenticity and Impact
HBCUs are at the heart of Black culture, shaping American art, music, and lifestyle for generations. This piece explores impactful ways for brands to engage authentically with these institutions by celebrating and supporting their rich culture and influence. Discover...