This Women’s History Month, we’re celebrating the unstoppable force of multicultural women—who collectively wield $4.5 trillion in buying power and are driving culture, commerce, and innovation. From setting trends in beauty and tech to leading in luxury and viral culture, they are not just influencing the market—they are the market. Read on to see why brands must FLOW with her—or risk falling behind.
The Inclusion Imperative: Moving Beauty and Wellness Brands from Checkbox Diversity to Culturally Intelligent Branding
At Flowers Communications Group, we’ve spent decades studying what truly moves multicultural consumers — and what drives them away. The verdict is clear: beauty, cosmetics, and wellness brands that treat inclusivity as a moment rather than a mandate are losing ground...
