This Women’s History Month, we’re celebrating the unstoppable force of multicultural women—who collectively wield $4.5 trillion in buying power and are driving culture, commerce, and innovation. From setting trends in beauty and tech to leading in luxury and viral culture, they are not just influencing the market—they are the market. Read on to see why brands must FLOW with her—or risk falling behind.
From Activation to Belonging: How Experiential Marketing Creates Lasting Consumer Connections
Summer is in full swing, and our FLOW-ers have been busy bringing brands to life through cultural festivals, community events and experiential activations across the country. From McDonald's FIFA programming to Kingsford's Greek Picnic activations, Illinois Lottery...
