This Women’s History Month, we’re celebrating the unstoppable force of multicultural women—who collectively wield $4.5 trillion in buying power and are driving culture, commerce, and innovation. From setting trends in beauty and tech to leading in luxury and viral culture, they are not just influencing the market—they are the market. Read on to see why brands must FLOW with her—or risk falling behind.
Lesson in Brand Loyalty: What HBCU Culture Teaches about Long-Term Connection
Back-to-School with HBCU and Multicultural Consumers HBCUs are constantly in the news and top of mind for multicultural college students. While they serve only about 3% of college students in the U.S., a UNCF study found HBCUs produce nearly 16% of all Black graduates...
