This Women’s History Month, we're celebrating the unstoppable force of multicultural women—who collectively wield $4.5 trillion in buying power and are driving culture, commerce, and innovation. From setting trends in beauty and tech to leading in luxury and viral...
CHICAGO (February 26, 2025) – Flowers Communications Group (FCG), an award-winning integrated marketing communications firm with more than a 30-year track record of creating thoughtful, relevant, and stable connections and experiences for brands, nonprofit...
As we look ahead to 2025, we see multicultural marketing as even more of a business imperative, shaped by growing multicultural demographics, emerging technologies, and the need to ensure authentic representation. Leading brands understand the importance of a...
Black Friday Marketing: Leveraging Multicultural Influencers to Drive Success Black Friday has evolved from a national shopping event into a global phenomenon, creating opportunities for brands to connect with diverse audiences in innovative ways. With the rise...
When discussing the Latino demographic in the U.S., we’re not talking about a uniform, easily categorized group. With over 65.2 million Latinos in the country, representing more than 20 nations from Latin America and the Caribbean, this is a deeply diverse population....
HBCUs are at the heart of Black culture, shaping American art, music, and lifestyle for generations. This piece explores impactful ways for brands to engage authentically with these institutions by celebrating and supporting their rich culture and influence. Discover...
[ctct form=”241941″]