by admin | Apr 17, 2023 | FCG Insights
Photo Credit: Ascension St. John (video created by Flowers Communications Group’s creative studio, Greenhouse) The social justice movement of 2020 invigorated brands to issue Diversity, Equity and Inclusion (DE&I) statements, make commitments through signed...
by admin | Mar 29, 2023 | Culture Corner
How the NCAA Dropped the Ball on Their Road to Redemption and Lessons Learned. Gender inequities persist within the sports industry. These problems are not only visible at the collegiate level, they are also evident at the professional and even Olympic levels within...
by admin | Mar 23, 2023 | FCG Insights
You’d think that by 2023 marketers would have a grip on what women want. And while some may find it difficult to believe, what most women want is to be heard, seen, and authentically represented. According to our client Nielsen, by 2028, women will own 75% of...
by admin | Feb 28, 2023 | Culture Corner
During Black History Month, our awareness of what brands are doing in the marketplace is heightened. First of all, we strongly believe that it’s never a time to be MIA. All brands should in some way recognize and honor this key moment in time. While we recommend...
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