March Madness or March for Gender Equality?

March Madness or March for Gender Equality?

How the NCAA Dropped the Ball on Their Road to Redemption and Lessons Learned. Gender inequities persist within the sports industry. These problems are not only visible at the collegiate level, they are also evident at the professional and even Olympic levels within...
What Women Want from Marketers

What Women Want from Marketers

You’d think that by 2023 marketers would have a grip on what women want. And while some may find it difficult to believe, what most women want is to be heard, seen, and authentically represented.   According to our client Nielsen, by 2028, women will own 75% of...