by Matt Wead | Nov 27, 2024 | FCG Insights, Featured
Black Friday Marketing: Leveraging Multicultural Influencers to Drive Success Black Friday has evolved from a national shopping event into a global phenomenon, creating opportunities for brands to connect with diverse audiences in innovative ways. With the rise...
by Matt Wead | Nov 22, 2024 | FCG Insights
When discussing the Latino demographic in the U.S., we’re not talking about a uniform, easily categorized group. With over 65.2 million Latinos in the country, representing more than 20 nations from Latin America and the Caribbean, this is a deeply diverse population....
by Matt Wead | Nov 14, 2024 | FCG Insights
HBCUs are at the heart of Black culture, shaping American art, music, and lifestyle for generations. This piece explores impactful ways for brands to engage authentically with these institutions by celebrating and supporting their rich culture and influence. Discover...
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