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Dr. King’s Legacy Inspires Gen Z and Millennials to Dream On
At FCG, we are proud of our multicultural, multigenerational DNA, which flows through our agency and is represented by talent across a broad, socioculturally attuned spectrum of diverse races, cultures, sexual orientations, and ages. In recognition of Martin Luther...
Multicultural Marcom Hits and Misses in 2022
As an agency that specializes in multicultural marketing, we always have a keen eye on the marketplace. The buying power of multicultural consumers is more than $4.8 trillion according to the Selig Center for Economic Growth, and we continue to drive trends in...
How Brands Can Celebrate Kwanzaa with Authenticity and Purpose
Kwanzaa, a seven-day festival which was recently observed on December 26 – January 1, offers brands another culturally-relevant opportunity to celebrate and honor the Black experience in authentic, meaningful ways. A recent study by Public Policy...
Michelle Flowers Welch Honored in National Billboad Campaign
We are pleased and excited to share that our fearless leader, Michelle Flowers Welch, has been honored in OUTFRONT Media ‘s “Lifted Up by HerStory” national billboard campaign throughout the month of March. She joins 39 other phenomenal women who are leaders and...
How FCG Has Helped Shape Black History Through Responsible PR Campaigns
Before the phrase “diversity, equity and inclusion” became part of the lexicon, Flowers Communications Group was part of the vanguard, leading the way to help government agencies, corporations and nonprofits communicate with multicultural communities in a culturally...
Read the Room: Educating Brands on How to Not Misuse Black Culture
Kendall Jenner with Pepsi, Bath & Body Works with their “BHM Collection”, Balenciaga with their “sagging pants” joggers – the list goes on and on and continues to grow with brands that are trivializing Black issues and appropriating Black culture. As PR and...