As we celebrate Black History Month, transition into Women’s History Month and approach other celebrations that uplift diversity, we should be reminded that our country remains on the journey for progress and righting historical inequitable constructs that persist...
Insights
Expert insights into innovation strategy and how branding drives value for businesses.
Category: FCG Insights
Our 2024 Multicultural Marketing Communications Trends Forecast
As we step into 2024, we are at the forefront of a transformative era in multicultural marketing communications. U.S demographics are shifting to a multicultural majority even faster than anticipated. According to the University of Georgia Selig Center for Economic...
Why PR and Marketing Pros Should Pay Attention to the Aftermath of Supreme Court’s Affirmative Action Ruling
When the Supreme Court ruled against affirmative action in college admissions, the decision stunned communities of color and their allies — people who have been invested in ensuring there’s a level playing field for those who have been historically marginalized and...
Not Your Father’s Father’s Day: How Brands Are Helping to Change Perception
For many countries across the globe, the third Sunday in June marks a day to celebrate dad: Father’s Day. This key moment in time is an opportunity to celebrate and honor the hard work, love, and dedication that dads put into raising their children and in being a...
Disability Inclusion in DE&I: The Need for More Inclusivity of a Population Often Ignored
Photo Credit: Ascension St. John (video created by Flowers Communications Group’s creative studio, Greenhouse) The social justice movement of 2020 invigorated brands to issue Diversity, Equity and Inclusion (DE&I) statements, make commitments through signed...
What Women Want from Marketers
You’d think that by 2023 marketers would have a grip on what women want. And while some may find it difficult to believe, what most women want is to be heard, seen, and authentically represented. According to our client Nielsen, by 2028, women will own 75% of...
Get our branding, web, and marketing insights – directly to your inbox.
[ctct form=”241941″]