As we step into 2024, we are at the forefront of a transformative era in multicultural marketing communications. U.S demographics are shifting to a multicultural majority even faster than anticipated. According to the University of Georgia Selig Center for Economic...
When the Supreme Court ruled against affirmative action in college admissions, the decision stunned communities of color and their allies — people who have been invested in ensuring there’s a level playing field for those who have been historically marginalized and...
For many countries across the globe, the third Sunday in June marks a day to celebrate dad: Father’s Day. This key moment in time is an opportunity to celebrate and honor the hard work, love, and dedication that dads put into raising their children and in being a...
Photo Credit: Ascension St. John (video created by Flowers Communications Group’s creative studio, Greenhouse) The social justice movement of 2020 invigorated brands to issue Diversity, Equity and Inclusion (DE&I) statements, make commitments through signed...
You’d think that by 2023 marketers would have a grip on what women want. And while some may find it difficult to believe, what most women want is to be heard, seen, and authentically represented. According to our client Nielsen, by 2028, women will own 75% of...
As an agency that specializes in multicultural marketing, we always have a keen eye on the marketplace. The buying power of multicultural consumers is more than $4.8 trillion according to the Selig Center for Economic Growth, and we continue to drive trends in...
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