Insights

Expert insights into innovation strategy and how branding drives value for businesses.

Category: FCG Insights

What Women Want from Marketers

What Women Want from Marketers

You’d think that by 2023 marketers would have a grip on what women want. And while some may find it difficult to believe, what most women want is to be heard, seen, and authentically represented.   According to our client Nielsen, by 2028, women will own 75% of...

Multicultural Marcom Hits and Misses in 2022

Multicultural Marcom Hits and Misses in 2022

As an agency that specializes in multicultural marketing, we always have a keen eye on the marketplace. The buying power of multicultural consumers is more than $4.8 trillion according to the Selig Center for Economic Growth, and we continue to drive trends in...

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