You’d think that by 2023 marketers would have a grip on what women want. And while some may find it difficult to believe, what most women want is to be heard, seen, and authentically represented. According to our client Nielsen, by 2028, women will own 75% of...
Insights
Expert insights into innovation strategy and how branding drives value for businesses.
Category: FCG Insights
Multicultural Marcom Hits and Misses in 2022
As an agency that specializes in multicultural marketing, we always have a keen eye on the marketplace. The buying power of multicultural consumers is more than $4.8 trillion according to the Selig Center for Economic Growth, and we continue to drive trends in...
How Brands Can Celebrate Kwanzaa with Authenticity and Purpose
Kwanzaa, a seven-day festival which was recently observed on December 26 – January 1, offers brands another culturally-relevant opportunity to celebrate and honor the Black experience in authentic, meaningful ways. A recent study by Public Policy...
How FCG Has Helped Shape Black History Through Responsible PR Campaigns
Before the phrase “diversity, equity and inclusion” became part of the lexicon, Flowers Communications Group was part of the vanguard, leading the way to help government agencies, corporations and nonprofits communicate with multicultural communities in a culturally...
Read the Room: Educating Brands on How to Not Misuse Black Culture
Kendall Jenner with Pepsi, Bath & Body Works with their “BHM Collection”, Balenciaga with their “sagging pants” joggers – the list goes on and on and continues to grow with brands that are trivializing Black issues and appropriating Black culture. As PR and...
Client Work | Jack Daniel’s: Black History Month – Every Legacy Has a Beginning
In celebration of Black History Month, our experiential team developed online content and creative assets for the Jack Daniel’s Black History Month (BHM) website, paying tribute to family legacies and honoring the Green Family (descendants of Nathan “Nearest” Green)....
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