In a surprising yet embraced turn of events in 2024, Black artists have surged to the top of the Country genre music charts with Beyoncé's March 29 release of 'Cowboy Carter' propelling that shift. As we commemorate Black Music Month, this rapid transition...
Insights
Expert insights into innovation strategy and how branding drives value for businesses.
Category: Culture Corner
Championing Inclusivity and Representation Yearlong in Marketing
Key moments in time, such as Global Diversity Awareness Month, Hispanic Heritage Month, Pride Month, and Black History Month, hold immense significance and provide a platform for celebrating and acknowledging the rich tapestry of the human experience while fostering...
Mental Health Awareness: Tips to Consider Yearlong
Fresh off the heels of Mental Health Awareness Month, when there was a plethora of programming, news, and initiatives uplifting the importance of mental health, it is critical to continue the conversation beyond this dynamic key moment in time, especially for...
Motherhood & Work-Life Balance: Navigating In-Person Work in a Post-Pandemic World
The pandemic forced us all to rethink what work-life balance means by way of stay-at-home orders, remote schooling and work-from-home schedules. This “new normal” required our work and personal lives to become more intertwined than ever before. While the...
March Madness or March for Gender Equality?
How the NCAA Dropped the Ball on Their Road to Redemption and Lessons Learned. Gender inequities persist within the sports industry. These problems are not only visible at the collegiate level, they are also evident at the professional and even Olympic levels within...
Black History Month 2023: Celebrating and Giving Back to the Black Community
During Black History Month, our awareness of what brands are doing in the marketplace is heightened. First of all, we strongly believe that it’s never a time to be MIA. All brands should in some way recognize and honor this key moment in time. While we recommend...
Get our branding, web, and marketing insights – directly to your inbox.
[ctct form=”241941″]