Vax CHI Nation
Best of Show – Platinum Award
PCC Golden Trumpet Award
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Fresh Ideas
To generate awareness and help dispel misinformation about the COVID-19 vaccination, the Chicago Department of Public Health needed an innovative take on how to share accurate information about the COVID-19 vaccination and create a sense of unity. Our fresh idea: Vax*CHI*Nation.
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Leadership in Multicultural
With underserved communities and people of color disproportionately impacted by the pandemic, we focused our efforts on reinforcing Chicago’s equitable access strategy. Our goal was to galvanize Chicagoans to get vaccinated and join the Vax*CHI*Nation movement.
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Optimal Engagement
The IMC campaign included PR, social media, community activations, and advertising and penetrated the city’s 77 neighborhoods with a concentrated focus on hyperlocal, grassroots engagement.
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Winning Outcomes
We achieved the city’s goal of having 77% of Chicagoans receive at least one dose of the vaccine a month ahead of schedule.
