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Honda Battle of the Bands

Best Use of Social Media

Gold Bulldog Award


Fresh Ideas

After a two-year hiatus, Honda Battle of the Bands (HBOB) tapped FCG to help reengage the Historically Black Colleges and Universities (HBCU) community. Our fresh approach leveraged HBCU influencers to generate renewed enthusiasm for the event.


Leadership in Multicultural

Understanding the imperative of aligning culturally authentic and intentional tactics, content, and messaging with African Americans, diverse students, and the HBCU community, FCG developed an integrated marketing campaign, with a heavy focus on social media, to drive ticket sales.


Optimal Engagement

Our team focused on HBOB’s high-impact platforms with content that was visually driven and anchored in storytelling around program key moments, such as voting, final six bands announcement, talent announcement, and Honda’s longstanding 30-year commitment to supporting HBCUs.


Winning Outcomes

We accomplished a total brand community growth of 15%, surpassing the targeted growth goal of 5—8%, secured placements with both Good Morning America and TODAY and implemented a paid social strategy that generated an impressive 41.9 million+ total impressions and 1.8 million+ total engagements, surpassing our goal of 10 million.