Expert insights into innovation strategy and how branding drives value for businesses.

Kwanzaa, a seven-day festival which was recently observed on December 26 – January 1, offers brands another culturally-relevant opportunity to celebrate and honor the Black experience in authentic, meaningful ways.   A recent study by Public Policy...

Before the phrase “diversity, equity and inclusion” became part of the lexicon, Flowers Communications Group was part of the vanguard, leading the way to help government agencies, corporations and nonprofits communicate with multicultural communities in a culturally...

Kendall Jenner with Pepsi, Bath & Body Works with their “BHM Collection”, Balenciaga with their “sagging pants” joggers – the list goes on and on and continues to grow with brands that are trivializing Black issues and appropriating Black culture. As PR and...

The legacy of Dr. Martin Luther King, Jr. still endures today, and indeed carries with it the hope for racial justice. A substantial part of his advocacy, one that oftentimes isn’t discussed, is his push for economic justice and empowerment on behalf of Black people....