Expert insights into innovation strategy and how branding drives value for businesses.

During Black History Month, our awareness of what brands are doing in the marketplace is heightened. First of all, we strongly believe that it’s never a time to be MIA. All brands should in some way recognize and honor this key moment in time. While we recommend...

Understanding the powerful impact of social media, we always have a pulse on current cultural moments and conversations.  So, we were on heightened alert last week.  The 95th Academy Award nominations were announced,...

At FCG, we are proud of our multicultural, multigenerational DNA, which flows through our agency and is represented by talent across a broad, socioculturally attuned spectrum of diverse races, cultures, sexual orientations, and ages. In recognition of Martin Luther...