Honda Battle of the Bands
Best Use of Social Media
Gold Bulldog Award
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Fresh Ideas
After a two-year hiatus, Honda Battle of the Bands (HBOB) tapped FCG to help reengage the Historically Black Colleges and Universities (HBCU) community. Our fresh approach leveraged HBCU influencers to generate renewed enthusiasm for the event.
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Leadership in Multicultural
Understanding the imperative of aligning culturally authentic and intentional tactics, content, and messaging with African Americans, diverse students, and the HBCU community, FCG developed an integrated marketing campaign, with a heavy focus on social media, to drive ticket sales.
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Optimal Engagement
Our team focused on HBOB’s high-impact platforms with content that was visually driven and anchored in storytelling around program key moments, such as voting, final six bands announcement, talent announcement, and Honda’s longstanding 30-year commitment to supporting HBCUs.
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Winning Outcomes
We accomplished a total brand community growth of 15%, surpassing the targeted growth goal of 5—8%, secured placements with both Good Morning America and TODAY and implemented a paid social strategy that generated an impressive 41.9 million+ total impressions and 1.8 million+ total engagements, surpassing our goal of 10 million.
