Brindis con Jack y Coke
Best Use of Influencers
Silver Bulldog Award
F
Fresh Ideas
Jack and Coke is notably the world’s #1 bar call. FCG worked with long-time client Jack Daniel’s to develop influencer engagement events with fresh twists and modern-day conversations to celebrate the classic cocktail. Chat and Chew: Brindis con Jack y Coke, honored top influential Latinx storytellers.
L
Leadership in Multicultural
Leveraging Hispanic Heritage Month, we partnered with food and culture journalist Javier “El Gluster” Cabral to curate the events, which featured new takes on the classic Jack and Coke with a Latin flair and a culturally nuanced dinner. We integrated Latinx and Jack Daniel’s storytelling pieces into the program and celebrated our attendees’ life journeys with a Jack and Coke toast.
O
Optimal Engagement
We leveraged Javier’s popular Spanish-language Netflix food show, journalistic influence, and overall media appeal to generate attendance and coverage.
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Winning Outcomes
Attendance at the events brought in top-tier influencers and local and national Latino reporters from Hispanic and general market media. Jack Daniel’s was able to cultivate new relationships with diverse media and deepen brand affinity.
