Foot Locker All City by Don C
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Fresh Ideas
Renowned designer Don C is all about fresh! To help share his vibe, we crafted an exclusive experience for prominent journalists, providing them with unique access and interview opportunities as he offered valuable insights into the inspiration behind his Foot Locker capsule collection.
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Leadership in Multicultural
By leveraging the synergy between hip-hop and trending pop culture news, we created unique and timely storytelling opportunities.
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Optimal Engagement
To maximize engagement, we implemented a consistent and impactful news strategy, capitalizing on program assets and leveraging the popularity of our spokesperson. This allowed us to maintain a steady drumbeat of news, ensuring sustained interest and attention from the audience.
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Winning Outcomes
As a result of our efforts, we obtained over 78.8 million earned traditional media impressions.
