¡Súbelo!
Best Events and Observances
Protect Chicago Music Series
PRSA Skyline Award
F
Fresh Ideas
FCG was able to keep it fresh when Black and Brown communities were starting to experience COVID-19 news and information fatigue. We developed the Protect Chicago Music Series in collaboration with the Chicago Department of Public Health, exclusively for fully vaccinated Chicagoans.
L
Leadership in Multicultural
One of the four festivals in the series, ¡Súbelo! was designed to reach and celebrate the multigenerational Latino community. Given the demographic, it was imperative to create an environment that was welcoming and would assuage deportation fears.
O
Optimal Engagement
We engaged with neighborhoods that proudly represented the Latino community and purposefully promoted public health and safety in a vaccinated space.
W
Winning Outcomes
More than 4,000 Chicagoans attended the concert series, which received great local and national media coverage, including Good Morning America. The ongoing buzz and re-energized engagement with community stakeholders drove an increase in vaccination rates in Hispanic and African American communities.
