Real to Reel
Best Community Relations Campaign
PCC Golden Trumpet Award
F
Fresh Ideas
What’s a great way to honor the Black film community? With Gentleman Jack’s Real to Reel, FCG helped the brand celebrate the fresh new cinematic works of Black filmmakers.
L
Leadership in Multicultural
Leveraging our deep understanding of the multicultural audience, we strategically identified and targeted specific areas of interest within the community, thereby maximizing the brand’s endeavors.
O
Optimal Engagement
We successfully generated high-quality media coverage and effectively sustained media interest throughout the program.
W
Winning Outcomes
Our efforts generated 1.3 billion media impressions and 1.9 million social media impressions, secured media coverage in all seven tour cities, and successfully showcased Gentleman Jack’s dedication to promoting diversity and inclusion in film.
