NBA ALL-STAR
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Fresh Ideas
By engaging multicultural media in all events and community programs, FCG put a fresh spin on the media relations strategy for the iconic NBA All-Star Weekend when it came to Chicago.
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Leadership in Multicultural
Considering the diverse and composition of Chicago, FCG hosted a media luncheon with multicultural media representatives and NBA executives, which allowed for direct, personalized conversations to collaboratively create narratives highlighting the cultural and economic effects of the event on the city.
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Optimal Engagement
Collaborated seamlessly with the NBA corporate team to spearhead a two-day local media tour, leveraging former NBA players and executives. This tour entailed one-on-one meetings with mainstream media representatives to generate exclusive story placements with a focus on hyper-local African American, Hispanic, and LGBTQ media outlets.
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Winning Outcomes
The event garnered over 1.5 billion local media impressions, enhancing its visibility throughout the entire weekend. The impact was clearly visible as fan events quickly sold out within hours of media announcements.
