Multicultural Women Dominate the Market

April 28th, 2025

This Women’s History Month, we’re celebrating the unstoppable force of multicultural women—who collectively wield $4.5 trillion in buying power and are driving culture, commerce, and innovation. From setting trends in beauty and tech to leading in luxury and viral culture, they are not just influencing the market—they are the market. Read on to see why brands must FLOW with her—or risk falling behind.

Multicultural_Womens_Day_

More Insights

Multicultural IMC Trends Hit List

Multicultural IMC Trends Hit List

As we look ahead to 2025, we see multicultural marketing as even more of a business imperative, shaped by growing multicultural demographics, emerging technologies, and the need to ensure authentic representation. Leading brands understand the importance of a...

Get our branding, web, and marketing insights – directly to your inbox.