Tag Archives | Multicultural Marketing

#RealityTVCheck – Perception Matters

The Viva Women network hosted an event last week in Chicago, as part of a national series of conversations entitled […]

Hispanicize 2015 – A Spotlight on Latino Communications and Influencers

Hispanicize 2015 – A Spotlight on Latino Communications and Influencers Heralded as the Latino SXSW, Hispanicize, now in its sixth year, […]

Top 5 Reasons to Join Team FCG

Top 5 Reasons to Join Team FCG At Flowers Communications Group, we believe our people are what make us great, […]

The Importance of Integrating Culture into a Total Market Strategy

The Importance of Integrating Culture into a Total Market Strategy Even in the total market era, culturally relevant, targeted marketing […]

Hispanic Heritage Month: Recognizing and Engaging this Growing Segment

Hispanic Heritage Month: Recognizing and Engaging this Growing Segment Hispanics are no longer a secret to marketers. Everyone knows Hispanics […]

Selfies in church? Yes, please – how technology is amplifying inspired moments

Selfies in church? Yes, please – how technology is amplifying inspired moments In today’s world of social and digital everything, […]

Clippers: Crisis Comm 101

Clippers: Crisis Comm 101 The news has been dominated by the Donald Sterling story. The scandal damaged the NBA brand, […]

Our Golden Year

Our Golden Year As my “baby” turns 23 on April 23rd, the opening lyrics to James Brown’s “Super Bad” flood […]