Tag Archives | Latino Media & Communication

PR Lessons from the Legendary Selena

It’s been 20 years since singer Selena Quintanilla passed away, but time hasn’t eroded Selena’s influence in the Latino community. […]

The Importance of Integrating Culture into a Total Market Strategy

The Importance of Integrating Culture into a Total Market Strategy Even in the total market era, culturally relevant, targeted marketing […]