Tag Archives | Hispanic
A Seat at the Table with FCG: Critical Multicultural Insights from Voices that Brands Desperately Need in the Room

Pepsi rocked the marketing and social media world this week releasing their new global ad featuring Kendall Jenner. The setting […]
Posted on April 7, 2017 | By FCG | Leave a response
COMMUNICATIONS MARKETING AND THE MATTER OF BLACK LIVES

Our agency has been reeling over the past couple of days with the series of deadly shootings that have […]
Posted on July 15, 2016 | By FCG | Leave a response
Know Thyself – ColorComm2015: The New Reality Recap

Great communications work starts with knowing who you are. That message was a recurring theme throughout this year’s ColorComm Conference. […]
Posted on August 13, 2015 | By FCG | Leave a response
Storytelling to Multicultural Audiences

As multicultural marketers and communicators, a large part of the work that we do for brands is helping them tell […]
Posted on May 18, 2015 | By FCG | Leave a response
Don Francisco Ends Sábado Gigante on a High Note

For 53 years, millions of Latino families have tuned in each Saturday night to watch Sábado Gigante, hosted by the […]
Posted on April 20, 2015 | By FCG | Leave a response
Hispanicize 2015 – A Spotlight on Latino Communications and Influencers

Hispanicize 2015 – A Spotlight on Latino Communications and Influencers Heralded as the Latino SXSW, Hispanicize, now in its sixth year, […]
Posted on March 13, 2015 | By FCG | Leave a response
Multicultural Mashups: Blending Heritage and the Mainstream

Multicultural Mashups: Blending Heritage and the Mainstream The American Dream as originally conceived is vanishing. Multicultural audiences are carving out […]