Tag Archives | FCG Latino

Cinco de Mayo: Celebrating Authentically as a Consumer and Brand

Tequila, piñatas and sombreros. These are all items often associated in the United States with the celebration of Cinco de […]

FCG Blog Series Recap: Shaping Our Latino Identity
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Shaping Our Latino Identity Part IV: Immigration and Chasing the American Dream

By Angelica Ramirez As we rev into the peak of the 2016 election year, the spotlight is again on immigration. […]

Shaping Our Latino Identity Part III: El Sabor Dominicano

With almost every Latino country represented, Miami is one of the most diverse cities in the country. Yet, as a […]

Hispanicize 2015 – A Spotlight on Latino Communications and Influencers

Hispanicize 2015 – A Spotlight on Latino Communications and Influencers Heralded as the Latino SXSW, Hispanicize, now in its sixth year, […]

The Importance of Integrating Culture into a Total Market Strategy

The Importance of Integrating Culture into a Total Market Strategy Even in the total market era, culturally relevant, targeted marketing […]

Hispanic Heritage Month: Recognizing and Engaging this Growing Segment

Hispanic Heritage Month: Recognizing and Engaging this Growing Segment Hispanics are no longer a secret to marketers. Everyone knows Hispanics […]