Tag Archives | FCG Latino
Cinco de Mayo: Celebrating Authentically as a Consumer and Brand
Tequila, piñatas and sombreros. These are all items often associated in the United States with the celebration of Cinco de […]
Posted on May 4, 2018 | By Daniela Chavez Lira
FCG Blog Series Recap: Shaping Our Latino Identity
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Posted on October 23, 2015 | By FCG
Shaping Our Latino Identity Part IV: Immigration and Chasing the American Dream
By Angelica Ramirez As we rev into the peak of the 2016 election year, the spotlight is again on immigration. […]
Posted on October 15, 2015 | By FCG
Shaping Our Latino Identity Part III: El Sabor Dominicano
With almost every Latino country represented, Miami is one of the most diverse cities in the country. Yet, as a […]
Posted on October 9, 2015 | By FCG
Hispanicize 2015 – A Spotlight on Latino Communications and Influencers
Hispanicize 2015 – A Spotlight on Latino Communications and Influencers Heralded as the Latino SXSW, Hispanicize, now in its sixth year, […]
Posted on March 13, 2015 | By FCG
The Importance of Integrating Culture into a Total Market Strategy
The Importance of Integrating Culture into a Total Market Strategy Even in the total market era, culturally relevant, targeted marketing […]
Posted on October 22, 2014 | By FCG
Hispanic Heritage Month: Recognizing and Engaging this Growing Segment
Hispanic Heritage Month: Recognizing and Engaging this Growing Segment Hispanics are no longer a secret to marketers. Everyone knows Hispanics […]
