FCG Presents Flowin’ with Queenie & Dani – Holiday Traditions

From eggnog to kissing under the mistletoe, people across the U.S. have different traditions to celebrate the holidays. As multicultural consumers become a significant and growing part of the U.S. population, brands and retailers cannot ignore the unique tastes, preferences and traditions of African-Americans, Latinos and Asian-Americans both during the holidays and year round. When it comes to shopping for gifts and food, multicultural consumers across the country are creating trends that are having a growing influence on the rest of the U.S., creating a new blended mainstream.

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