Archive | Crisis Communications

Cinco de Mayo: Celebrating Authentically as a Consumer and Brand

Tequila, piñatas and sombreros. These are all items often associated in the United States with the celebration of Cinco de […]

Power of the Pivot: 6 Steps for Marketers to Consider When Faced With the Unexpected

In the communications industry, it’s inevitable that you will be faced with situations that are beyond your control. Whether it’s […]

How Drake Beat Meek Mill with a PR Campaign

Drake is a man of many talents. Rapper. Actor. Singer.   He can now add one more title to his […]

Crisis Communications: The Good, The Bad, The Ugly

Crisis Communications: The Good, The Bad, The Ugly We’ve recently seen several PR crises amplified or muted by the communications […]