Author Archives

Back-to-School | What Really Matters to Multicultural Consumers?

It’s here already – the time of year when consumers are in a frenzy about their children returning to school. […]

Reaching Multicultural Audiences with the Right Data: Q&A with Research and Insights Expert, Rene De Coning

  If you’ve participated in a successfully engaging marketing program, you know that research and insights are critical components, among […]

Staying in the FLOW | Celebrating 26 Years as Multicultural Marketing Pioneers

By: Michelle Flowers Welch     This year, FCG turned 26. When I started the agency, there wasn’t a true […]

Power of the Pivot: 6 Steps for Marketers to Consider When Faced With the Unexpected

In the communications industry, it’s inevitable that you will be faced with situations that are beyond your control. Whether it’s […]

Black Music Month: Chicago’s Influence on Music from Old School Blues to New School “Drill”

I am a music aficionado and spent years in radio, on-air and in marketing, before joining FCG.   With music […]

Yes, We’re Parents, Too: Marketing to Multicultural Millennial Moms and Dads

    Millennials are innovative. Millennials are move makers. Millennials are tech-savvy. And the list goes on. According to Nielsen, […]

“Brand YOU” | How Millennials are Changing Paradigms Through Fashion

        It’s graduation season, and the world is watching as graduates eagerly walk across stages to accept […]

The Making of a Fearless PR Practitioner: Reflections from 2017 FCG Intern, Sydney Watkins

This past winter, we issued an RFP – “Request for Fearless Practitioners,” searching only for those ready to take on […]