4 Tips for Stronger PR Writing
Recently, FCG had a chance to connect with other writers and PR professionals at the BPRS Chicago Writing Workshop for PR and Marketing. During the three-hour session, four main topics were discussed: developing key messages, writing for executives, social media writing and copy editing.
While a wealth of information was shared, here are four key points from each topic that writers should reference when developing that latest fact sheet or op-ed article:
- When Developing Key Messages adhere to the five “C’s” of communications:
- Clear – Make it easy to understand and meaningful to the audience.
- Concise – Ensure that messaging no longer than is necessary.
- Consistent – Writing is delivered in a consistent voice, tone and style.
- Correct – Make sure what your writing is factual and uses proper grammar, spelling, punctuation and formatting.
- Compelling – Write messaging that is attention-grabbing for the intended audience.
- Writing for Executives typically means drafting op-eds and/or bylined articles. It’s important to note the differences between the two:
- Op-eds are opinion based, while bylined articles are fact-based.
- The tone of op-eds are personal, whereas bylined are more technical.
- Op-eds are long form articles, timely and don’t include much industry jargon or buzzwords.
- Bylined articles can include bullets and readers are typically in the same industry, so jargon is more acceptable.
- For Social Media Writing, it’s important to keep in mind the three elements of voice:
- Brand Identity is the brand’s distinctive perspective, values, personality, purpose and relationship with the target audience.
- Audience is the perspective from which a brand’s story is seen, heard and understood.
- Channel is the social media platform, which informs how and why you communicate to your audience
- When Copy Editing, remember: Avoid clichés like the plague.
For communicators, writing is a fundamental skill set and these are just a few quick and easy ways to guide PR pros on how to become stronger writers.
Chevonne Nash is an account executive at FCG.