Tag Archives | Public Relations
The Importance of Relationships in Marketing Communications

We’ve all heard the saying it’s not what you know but who you know. Nothing could be truer than when […]
Posted on April 19, 2018 | By Daniela Chavez Lira | Leave a response
Top Multicultural Stories and Trends of 2017

By Ken Smikle, Publisher, Target Market News For multicultural marketing practitioners, this past year must have seemed fraught […]
Posted on December 30, 2017 | By FCG | Leave a response
#MulticulturalConsumersMatter | My 2018 Charge to Help Affect Change in Marketing Communications

I was recently recognized as the 2017 Distinguished Senior Leader by the Public Relations Society of America (PRSA) Chicago Chapter, […]
Posted on December 19, 2017 | By FCG | Leave a response
Be Our Guest | PR Tips from FCG’s Thanksgiving Dinner Table

As PR professionals, we have all been guilty of being “too busy.” Between the emails, deadlines, client dinners, conferences, travel […]
Posted on November 22, 2017 | By FCG | Leave a response
From Behind-the-Scenes to Center Stage | Preparing for a Speaking Engagement as a PR Professional

As communications professionals, we spend endless hours preparing brand executives and spokespeople for public appearances and media interviews. We […]
Posted on November 6, 2017 | By FCG | Leave a response
Staying in the FLOW | Celebrating 26 Years as Multicultural Marketing Pioneers

By: Michelle Flowers Welch This year, FCG turned 26. When I started the agency, there wasn’t a true […]
Posted on July 25, 2017 | By FCG | Leave a response
The Making of a Fearless PR Practitioner: Reflections from 2017 FCG Intern, Sydney Watkins

This past winter, we issued an RFP – “Request for Fearless Practitioners,” searching only for those ready to take on […]