Tag Archives | Multicultural

For the Culture: Black Colleges Create Next Generation of Leaders

It’s hard to deny the cultural influence Historically Black Colleges and Universities (HBCU) have on today’s society after coming off […]

Black Panther – What a Superhero Movie Can Teach Us about Multicultural Marketing

If you have not already seen or heard, the new blockbuster film Black Panther has been having one of the […]

#BreastCancerAwareness Month | Triple Negative Breast Cancer Affects Young Multicultural Communities at Highest Rates

  October, the month that many “Go Pink” in support of breast cancer awareness, is coming to a close.  It’s been gratifying […]

Back-to-School | What Really Matters to Multicultural Consumers?

It’s here already – the time of year when consumers are in a frenzy about their children returning to school. […]

Reaching Multicultural Audiences with the Right Data: Q&A with Research and Insights Expert, Rene De Coning

  If you’ve participated in a successfully engaging marketing program, you know that research and insights are critical components, among […]

Staying in the FLOW | Celebrating 26 Years as Multicultural Marketing Pioneers

By: Michelle Flowers Welch     This year, FCG turned 26. When I started the agency, there wasn’t a true […]

Yes, We’re Parents, Too: Marketing to Multicultural Millennial Moms and Dads

    Millennials are innovative. Millennials are move makers. Millennials are tech-savvy. And the list goes on. According to Nielsen, […]

The Making of a Fearless PR Practitioner: Reflections from 2017 FCG Intern, Sydney Watkins

This past winter, we issued an RFP – “Request for Fearless Practitioners,” searching only for those ready to take on […]