Tag Archives | Multicultural

Back-to-School | What Really Matters to Multicultural Consumers?

It’s here already – the time of year when consumers are in a frenzy about their children returning to school. […]

Reaching Multicultural Audiences with the Right Data: Q&A with Research and Insights Expert, Rene De Coning

  If you’ve participated in a successfully engaging marketing program, you know that research and insights are critical components, among […]

Staying in the FLOW | Celebrating 26 Years as Multicultural Marketing Pioneers

By: Michelle Flowers Welch     This year, FCG turned 26. When I started the agency, there wasn’t a true […]

Yes, We’re Parents, Too: Marketing to Multicultural Millennial Moms and Dads

    Millennials are innovative. Millennials are move makers. Millennials are tech-savvy. And the list goes on. According to Nielsen, […]

The Making of a Fearless PR Practitioner: Reflections from 2017 FCG Intern, Sydney Watkins

This past winter, we issued an RFP – “Request for Fearless Practitioners,” searching only for those ready to take on […]

Expansion Without Exclusion: Another Brand Fiasco

  One would think that a hair brand that was founded by and has been supported by Black women since […]

A Seat at the Table with FCG: Critical Multicultural Insights from Voices that Brands Desperately Need in the Room

Pepsi rocked the marketing and social media world this week releasing their new global ad featuring Kendall Jenner. The setting […]

COMMUNICATIONS MARKETING AND THE MATTER OF BLACK LIVES

  Our agency has been reeling over the past couple of days with the series of deadly shootings that have […]