Tag Archives | Multicultural Marketing

Mentorship in Multicultural Communications and How it Plays a Part in Strengthening the Next Leaders

The following is an excerpt from Christina Steed’s forthcoming book and appears here with permission from the publisher.   I […]

Get in #Formation: Why Brands Need Social Media Managers Who Get “It”

Anyone familiar with Black Twitter knows its power (see #clapbackseason). No brand miscue is immune from this digital community that […]

Top 5 Reminders For Multicultural Marketing in 2016

Kick off the New Year, with FCG’s top five tips for marketing to multicultural audiences in 2016.

PRo Tips: Adding Tumblr to Your PR Toolbox

FCG recently joined digital industry leaders for a PR News webinar on how brands can integrate Tumblr into their PR […]

#RealityTVCheck – Perception Matters

The Viva Women network hosted an event last week in Chicago, as part of a national series of conversations entitled […]

Hispanicize 2015 – A Spotlight on Latino Communications and Influencers

Hispanicize 2015 – A Spotlight on Latino Communications and Influencers Heralded as the Latino SXSW, Hispanicize, now in its sixth year, […]

Top 5 Reasons to Join Team FCG

Top 5 Reasons to Join Team FCG At Flowers Communications Group, we believe our people are what make us great, […]

The Importance of Integrating Culture into a Total Market Strategy

The Importance of Integrating Culture into a Total Market Strategy Even in the total market era, culturally relevant, targeted marketing […]