Tag Archives | Marketing

The Importance of Relationships in Marketing Communications

We’ve all heard the saying it’s not what you know but who you know. Nothing could be truer than when […]

How to Court Your Client

February is not just a time when we acknowledge and celebrate our Black heroes and sheroes, but it is also […]

Jump Start 2018 with Shared Goals | Five Organizational Benefits from Hosting an Agency Retreat

  By: Michelle Flowers Welch, Founder & CEO, FCG   At FCG, we kick off each year with an agency […]

Top Multicultural Stories and Trends of 2017

By Ken Smikle, Publisher, Target Market News     For multicultural marketing practitioners, this past year must have seemed fraught […]

#BreastCancerAwareness Month | Triple Negative Breast Cancer Affects Young Multicultural Communities at Highest Rates

  October, the month that many “Go Pink” in support of breast cancer awareness, is coming to a close.  It’s been gratifying […]

Applying Internship Knowledge in the Classroom | 6 Tips from FCG Intern, Denajha Phillips

  Many college students are now well-settled into fall semester courses, campus jobs and extra curriculars. Fellow summer interns: it […]

Staying in the FLOW | Celebrating 26 Years as Multicultural Marketing Pioneers

By: Michelle Flowers Welch     This year, FCG turned 26. When I started the agency, there wasn’t a true […]

Power of the Pivot: 6 Steps for Marketers to Consider When Faced With the Unexpected

In the communications industry, it’s inevitable that you will be faced with situations that are beyond your control. Whether it’s […]