Tag Archives | Marketing

Power of the Pivot: 6 Steps for Marketers to Consider When Faced With the Unexpected

In the communications industry, it’s inevitable that you will be faced with situations that are beyond your control. Whether it’s […]

The Making of a Fearless PR Practitioner: Reflections from 2017 FCG Intern, Sydney Watkins

This past winter, we issued an RFP – “Request for Fearless Practitioners,” searching only for those ready to take on […]

How to Build Blogger and Brand Relationships

As the digital landscape continues to evolve, many brands are looking to bloggers a primary group of influencers to engage […]

Know Thyself – ColorComm2015: The New Reality Recap

Great communications work starts with knowing who you are. That message was a recurring theme throughout this year’s ColorComm Conference. […]

Storytelling to Multicultural Audiences

As multicultural marketers and communicators, a large part of the work that we do for brands is helping them tell […]

Hispanicize 2015 – A Spotlight on Latino Communications and Influencers

Hispanicize 2015 – A Spotlight on Latino Communications and Influencers Heralded as the Latino SXSW, Hispanicize, now in its sixth year, […]

Can your professional and personal passions co-exist?

Can your professional and personal passions co-exist? When we enter the workforce straight out of school, we are like sponges […]

The Importance of Integrating Culture into a Total Market Strategy

The Importance of Integrating Culture into a Total Market Strategy Even in the total market era, culturally relevant, targeted marketing […]