Tag Archives | Marketing

#BreastCancerAwareness Month | Triple Negative Breast Cancer Affects Young Multicultural Communities at Highest Rates

  October, the month that many “Go Pink” in support of breast cancer awareness, is coming to a close.  It’s been gratifying […]

Applying Internship Knowledge in the Classroom | 6 Tips from FCG Intern, Denajha Phillips

  Many college students are now well-settled into fall semester courses, campus jobs and extra curriculars. Fellow summer interns: it […]

Staying in the FLOW | Celebrating 26 Years as Multicultural Marketing Pioneers

By: Michelle Flowers Welch     This year, FCG turned 26. When I started the agency, there wasn’t a true […]

Power of the Pivot: 6 Steps for Marketers to Consider When Faced With the Unexpected

In the communications industry, it’s inevitable that you will be faced with situations that are beyond your control. Whether it’s […]

The Making of a Fearless PR Practitioner: Reflections from 2017 FCG Intern, Sydney Watkins

This past winter, we issued an RFP – “Request for Fearless Practitioners,” searching only for those ready to take on […]

How to Build Blogger and Brand Relationships

As the digital landscape continues to evolve, many brands are looking to bloggers a primary group of influencers to engage […]

Know Thyself – ColorComm2015: The New Reality Recap

Great communications work starts with knowing who you are. That message was a recurring theme throughout this year’s ColorComm Conference. […]

Storytelling to Multicultural Audiences

As multicultural marketers and communicators, a large part of the work that we do for brands is helping them tell […]