Tag Archives | Content Marketing

How to Build Blogger and Brand Relationships

As the digital landscape continues to evolve, many brands are looking to bloggers a primary group of influencers to engage […]

5 Reasons Why the “Straight Outta” Campaign was Promotional Genius

This past week, social media timelines were filled with “Straight Outta” posts, created by the Straight Outta Somewhere generator. The […]

15 Social Media Tips from July’s PCC Panel

The Publicity Club of Chicago’s July luncheon was filled with social media tips and tidbits for practitioners. Panelists included experts […]

Storytelling to Multicultural Audiences

As multicultural marketers and communicators, a large part of the work that we do for brands is helping them tell […]

Hispanicize 2015 – A Spotlight on Latino Communications and Influencers

Hispanicize 2015 – A Spotlight on Latino Communications and Influencers Heralded as the Latino SXSW, Hispanicize, now in its sixth year, […]

Breaking the Fourth Wall with Content Marketing

Breaking the Fourth Wall with Content Marketing I have always been a fan of the breaking the fourth wall technique, […]