Tag Archives | African American

A Seat at the Table with FCG: Critical Multicultural Insights from Voices that Brands Desperately Need in the Room

Pepsi rocked the marketing and social media world this week releasing their new global ad featuring Kendall Jenner. The setting […]

2017 Oscars: How the “Fences” Came Down

What a difference a year makes. Last year people were boycotting the Oscars because it lacked diversity. This year, we […]

Top 5 Reminders For Multicultural Marketing in 2016

Kick off the New Year, with FCG’s top five tips for marketing to multicultural audiences in 2016.

Why Marketers Must Acknowledge #BlackGirlMagic

This week has been historic for women of color in entertainment and beyond. President Obama delivered a keynote speech at […]

Know Thyself – ColorComm2015: The New Reality Recap

Great communications work starts with knowing who you are. That message was a recurring theme throughout this year’s ColorComm Conference. […]

Storytelling to Multicultural Audiences

As multicultural marketers and communicators, a large part of the work that we do for brands is helping them tell […]

#RealityTVCheck – Perception Matters

The Viva Women network hosted an event last week in Chicago, as part of a national series of conversations entitled […]

Multicultural Mashups: Blending Heritage and the Mainstream

Multicultural Mashups: Blending Heritage and the Mainstream The American Dream as originally conceived is vanishing. Multicultural audiences are carving out […]