Refuse To Choose: Embracing the Duality
“You can’t be both. They are so different. They don’t even like each other. Which one are you more of?”
This is a common reaction when I’m asked about my nationality and I say I am both Mexican and Puerto Rican. The truth is, the hardest part of embracing two nationalities is convincing people that you actually enjoy both equally.
I have never considered myself to be more Mexican or Puerto Rican. I love Tejanas and can appreciate a man in a nice guyabera. “Tragos Amargos” will always earn a grito and “Que Bonita Bandera” a wepa accompanied by clapping and hip swaying. I make Frijoles de la Hoya for dinner and a tembleque for dessert. I thank my parents for making sure that I was equally exposed to both cultures. This has greatly helped me in my approach to developing marketing plans and communication strategies. Even within the Latino sector, there isn’t a one size fits all approach when targeting this consumer segment.
My three-piece art series below is an attempt to visually portray my heritage. The look and feel of the Mexican bingo game Lotería coupled with Taíno symbols are meant to convey how lucky and proud I feel to be a MexiRican.