Archive | Client Services

How to Push the Creative Needle with a Conservative Brand

When’s the last time you heard the client say, “give me your best thinking”, “we are looking to change things […]

Who Do You Rep? 3 Tips on Remaining Consumer-Centric in Marketing Communications Campaigns

At the root of every good marketing campaign or creative project is the ability to remain consumer-centric. As account managers, […]

Power of the Pivot: 6 Steps for Marketers to Consider When Faced With the Unexpected

In the communications industry, it’s inevitable that you will be faced with situations that are beyond your control. Whether it’s […]