Archive | Media

FCG Presents Flowin’ with Queenie & Dani – 2019 Planning

  While the speed of change has been quick across so many facets of the marketing world, the industry as […]

I’m a U.S.-born Mexican-American Latina, and You Can’t Tell Me Otherwise

Living in an “I” dominant country, one of the most common questions you get when first meeting someone is, “What’s […]

There’s More Than One Color of the Rainbow

Photo Credit: Godisable Jacob   It’s national Pride Month and a time to celebrate all of the progress that’s been […]

The Importance of Relationships in Marketing Communications

We’ve all heard the saying it’s not what you know but who you know. Nothing could be truer than when […]

Top Multicultural Stories and Trends of 2017

By Ken Smikle, Publisher, Target Market News     For multicultural marketing practitioners, this past year must have seemed fraught […]

Be Our Guest | PR Tips from FCG’s Thanksgiving Dinner Table

As PR professionals, we have all been guilty of being “too busy.” Between the emails, deadlines, client dinners, conferences, travel […]

Power of the Pivot: 6 Steps for Marketers to Consider When Faced With the Unexpected

In the communications industry, it’s inevitable that you will be faced with situations that are beyond your control. Whether it’s […]

A Seat at the Table with FCG: Critical Multicultural Insights from Voices that Brands Desperately Need in the Room

Pepsi rocked the marketing and social media world this week releasing their new global ad featuring Kendall Jenner. The setting […]