Archive | Hot Topics

FCG Presents Flowin’ with Queenie & Dani – Holiday Traditions

From eggnog to kissing under the mistletoe, people across the U.S. have different traditions to celebrate the holidays. As multicultural […]

Hispanic Heritage Month Is Over, but Marketing to Latinos Shouldn’t Stop, Too.

Hispanic Heritage Month has come and gone. So, does that mean all of your communications efforts to connect with Latino […]

I’m a U.S.-born Mexican-American Latina, and You Can’t Tell Me Otherwise

Living in an “I” dominant country, one of the most common questions you get when first meeting someone is, “What’s […]

Hispanic Heritage Month: Brands That Got It Right

Hispanic Heritage Month is upon us and we’re ready to see which brands get it right. However, none of these […]

Episode 2: FLOW Along with Christina Steed – Learning from Your Mistakes
https://vimeo.com/283747949
Millennials, Gen Xers, and Baby Boomers in the Workplace. Oh my!

As marketers, we are always concerned with reaching our target audiences in unique, but relevant ways. Age is a significant […]

Black Music Month: Chicago’s “Chosen Few” and Their Influence on the World

  At FCG, we pride ourselves on creating authentic connections with brands and multicultural consumers through some of the hottest […]

2017 Oscars: How the “Fences” Came Down

What a difference a year makes. Last year people were boycotting the Oscars because it lacked diversity. This year, we […]