Archive | Content Marketing

Hispanic Heritage Month Is Over, but Marketing to Latinos Shouldn’t Stop, Too.

Hispanic Heritage Month has come and gone. So, does that mean all of your communications efforts to connect with Latino […]

Día de los Muertos (Day of the Dead): A Celebration of Life

  Often misinterpreted as the Mexican version of Halloween, Día de los Muertos is anything but spooky or scary, let […]

FCG Presents Flowin’ with Queenie & Dani – 2019 Planning

  While the speed of change has been quick across so many facets of the marketing world, the industry as […]

EPISODE 3: FLOW ALONG WITH CHRISTINA STEED – IMPORTANCE OF MULTICULTURALISM
https://vimeo.com/287682869
Episode 1: FLOW Along with Christina Steed – New Technology vs. The Old Standards
https://vimeo.com/279879760
Top Multicultural Stories and Trends of 2017

By Ken Smikle, Publisher, Target Market News     For multicultural marketing practitioners, this past year must have seemed fraught […]

Yes, We’re Parents, Too: Marketing to Multicultural Millennial Moms and Dads

    Millennials are innovative. Millennials are move makers. Millennials are tech-savvy. And the list goes on. According to Nielsen, […]

A Seat at the Table with FCG: Critical Multicultural Insights from Voices that Brands Desperately Need in the Room

Pepsi rocked the marketing and social media world this week releasing their new global ad featuring Kendall Jenner. The setting […]