Archive | Consumer Engagement

Hispanic Heritage Month Is Over, but Marketing to Latinos Shouldn’t Stop, Too.

Hispanic Heritage Month has come and gone. So, does that mean all of your communications efforts to connect with Latino […]

Día de los Muertos (Day of the Dead): A Celebration of Life

  Often misinterpreted as the Mexican version of Halloween, Día de los Muertos is anything but spooky or scary, let […]

FCG Presents Flowin’ with Queenie & Dani – 2019 Planning

  While the speed of change has been quick across so many facets of the marketing world, the industry as […]

I’m a U.S.-born Mexican-American Latina, and You Can’t Tell Me Otherwise

Living in an “I” dominant country, one of the most common questions you get when first meeting someone is, “What’s […]

FCG Announces First Podcast: Flowin’ with Queenie & Dani – Hispanic Heritage Month

  Flowers Communications Group presents its first podcast: Flowin’ with Queenie & Dani. For this month’s episode, we’re taking a […]

Who Do You Rep? 3 Tips on Remaining Consumer-Centric in Marketing Communications Campaigns

At the root of every good marketing campaign or creative project is the ability to remain consumer-centric. As account managers, […]

A Marketing Experience: Mamby on the Beach

Lottery Lounge Winners   Experiential marketing is more than just another communications strategy. It’s an experience that encourages audience participation […]

MOMent of Clarity: What Modern Moms Want Marketers to Understand

While the ages, ethnicities, beliefs, and interests of mothers may vary, navigating the complexities of motherhood is something all moms […]