Archive | Communications

Top Multicultural Stories and Trends of 2017

By Ken Smikle, Publisher, Target Market News     For multicultural marketing practitioners, this past year must have seemed fraught […]

From Undocumented Immigrant to Communications Maven: Sharing My Story to Inspire Others

Located in the suburbs just north of Chicago, Wheeling High School is home to a staff of educators who intensely […]

Be Our Guest | PR Tips from FCG’s Thanksgiving Dinner Table

As PR professionals, we have all been guilty of being “too busy.” Between the emails, deadlines, client dinners, conferences, travel […]

From Behind-the-Scenes to Center Stage | Preparing for a Speaking Engagement as a PR Professional

  As communications professionals, we spend endless hours preparing brand executives and spokespeople for public appearances and media interviews. We […]

Applying Internship Knowledge in the Classroom | 6 Tips from FCG Intern, Denajha Phillips

  Many college students are now well-settled into fall semester courses, campus jobs and extra curriculars. Fellow summer interns: it […]

Power of the Pivot: 6 Steps for Marketers to Consider When Faced With the Unexpected

In the communications industry, it’s inevitable that you will be faced with situations that are beyond your control. Whether it’s […]

The Making of a Fearless PR Practitioner: Reflections from 2017 FCG Intern, Sydney Watkins

This past winter, we issued an RFP – “Request for Fearless Practitioners,” searching only for those ready to take on […]

ENGAGE NOW: 5 Tips for Brands New to Influencer Marketing

“Brands that haven’t yet tried investing resources in digital-based influencer marketing face a host of unknowns, the first one being […]