Archive | Communications

Episode 1: FLOW Along with Christina Steed – New Technology vs. The Old Standards
https://vimeo.com/279879760
A Marketing Experience: Mamby on the Beach

Lottery Lounge Winners   Experiential marketing is more than just another communications strategy. It’s an experience that encourages audience participation […]

A Letter to College Graduates: Go with the FLOW

Twenty years ago, I walked onto the campus of Ball State University as a young and terrified college student who […]

Black Music Month: Chicago’s “Chosen Few” and Their Influence on the World

  At FCG, we pride ourselves on creating authentic connections with brands and multicultural consumers through some of the hottest […]

Juneteenth: A Forgotten Holiday

Smiling from ear to ear, overjoyed and thankful that they had finally been set free, on June 19, 1865, the […]

In Response to Ethnic Media

At Flowers Communications Group, we are often tasked with managing media opportunities for celebs on behalf of our corporate clients. […]

Cinco de Mayo: Celebrating Authentically as a Consumer and Brand

Tequila, piñatas and sombreros. These are all items often associated in the United States with the celebration of Cinco de […]

The Importance of Relationships in Marketing Communications

We’ve all heard the saying it’s not what you know but who you know. Nothing could be truer than when […]