Archive | Communications

The Importance of Relationships in Marketing Communications

We’ve all heard the saying it’s not what you know but who you know. Nothing could be truer than when […]

For the Culture: Black Colleges Create Next Generation of Leaders

It’s hard to deny the cultural influence Historically Black Colleges and Universities (HBCU) have on today’s society after coming off […]

More Than Magic: The Growing Power of Women of Color

The names Tiffany Haddish and Cardi B. more than likely didn’t resonate as much in the mainstream prior to last […]

Black Panther – What a Superhero Movie Can Teach Us about Multicultural Marketing

If you have not already seen or heard, the new blockbuster film Black Panther has been having one of the […]

Top Multicultural Stories and Trends of 2017

By Ken Smikle, Publisher, Target Market News     For multicultural marketing practitioners, this past year must have seemed fraught […]

From Undocumented Immigrant to Communications Maven: Sharing My Story to Inspire Others

Located in the suburbs just north of Chicago, Wheeling High School is home to a staff of educators who intensely […]

Be Our Guest | PR Tips from FCG’s Thanksgiving Dinner Table

As PR professionals, we have all been guilty of being “too busy.” Between the emails, deadlines, client dinners, conferences, travel […]

From Behind-the-Scenes to Center Stage | Preparing for a Speaking Engagement as a PR Professional

  As communications professionals, we spend endless hours preparing brand executives and spokespeople for public appearances and media interviews. We […]